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PPDS food and Natasha's Law: what it means and what goes on the label

Updated 4 November 2026 - for cafes, restaurants, pubs, takeaways, delis, bakeries, canteens, food vans and market stalls in England, Wales, Northern Ireland and Scotland

The short answer

PPDS stands for prepacked for direct sale. It is food your own business packs before a customer chooses or orders it, and sells from the same place: a sandwich boxed in the morning for the chiller, a salad pot, a cake wrapped in film on the counter. Since 1 October 2021, every PPDS item in England, Wales, Northern Ireland and Scotland needs a label on the pack with the name of the food and a full ingredients list, with the 14 allergens emphasised. This is the change people call Natasha's Law.

  • Not PPDS: food you pack after the customer orders, food that arrives already packed and labelled by another business, and loose food with no packaging. Allergen information is still needed for these, but the rules are different (section 4).
  • A sign is not enough: an allergen matrix, a menu or a chat at the till does not replace the label on PPDS food. Our allergen matrix guide covers the loose food side.
  • Your recipe decides your label: the ingredients list comes from your own recipe and your suppliers' labels, including the ingredients inside each ingredient.

What PPDS means

PPDS is short for "prepacked for direct sale". Food labelling law treats packed food in three ways, and which one your food falls into decides what the label needs:

  • Prepacked food: packed by another business, or by your own business at a different site, such as a branded crisp packet, a supplier's sandwich or sandwiches from your central kitchen. It needs a full label from the business that packed it.
  • Prepacked for direct sale (PPDS): packed by your business, before the customer chooses it, and sold by your business from the same place. It needs the name of the food and an ingredients list with the allergens emphasised.
  • Non-prepacked (loose) food: food sold with no packaging, or packed after the customer asks for it. No label is needed, but you must still be able to give allergen information, which can be in writing, or by word of mouth as long as a sign or menu tells customers to ask staff.

Guidance in England, Wales and Northern Ireland The FSA describes PPDS as "Food that is packed before being offered for sale by the same food business to the final consumer". In its guidance, "the same place" includes the same building or the same site, such as two counters a business runs in one airport terminal or shopping centre, and the business's own market stall, food van or marquee when it packs the food somewhere else.

Guidance in Scotland Food Standards Scotland gives the same meaning, with examples such as sandwiches packed and sold on the same premises, wrapped cheese and cooked meats from a deli counter, and boxed salads on a chilled shelf.

Law in all four nations Food is "packed" when its packaging fully or partly encloses it and it cannot be changed without opening or changing the packaging. Our advice If the customer would have to open, unfold, untwist or tear something to get at the food, treat it as packed.

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Is it PPDS? Three questions

Guidance in England, Wales and Northern Ireland On 3 November 2026 the FSA added a short check to the start of its PPDS guidance. A food is PPDS only when the answer to all three questions is yes. We have drawn the check as a chart; the three questions are the FSA's own words.

Is it PPDS?The FSA's three questions, drawn by ChefsRecords
1"Is the food presented to the consumer in packaging as a single item?"
No: it is loose food. No label is needed, but allergen information must still be available.
2"Is the food packaged before the consumer selects or orders it?"
No: it is loose food, packed to order. Same as above.
3"Is the food packaged at the same place it is sold?"
No: it is prepacked food, and needs the full label, with the name and address of the business, a date and more.
Yes to all three: it is PPDS. Label it with the name of the food and an ingredients list, with the allergens emphasised.
The questions are quoted from the FSA's food allergen labelling technical guidance (3 November 2026). The answers under each question are our summary. "The same place" includes your own market stall or food van, as in section 1.

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Kitchen examples: PPDS or not

These come from the FSA's guides for takeaways, bakers, mobile sellers and schools, colleges and nurseries, and from Food Standards Scotland. Where the guidance does not name a case, the table says so.

FoodPPDS?Why
Sandwiches, salads and pasta pots packed in the morning for the chillerYesPacked by you, before anyone orders, sold from the same place.
Burgers or boxed chicken and chips wrapped before the lunch rush and kept under a heat lampYesThe FSA says food packed in anticipation of orders needs a PPDS label.
The same burger made and wrapped after the customer ordersNoPacked after the order, so it is loose food.
A packed item that matches a loose one on displayYesThe FSA: "Even if the consumer bases their choice on similar loose food that is on display, the packaged food will require PPDS labelling."
A whole cake wrapped in cling film, or bread in a bag folded or twisted shutYesThe packaging encloses the food before sale.
A cake on an open tray, or a baguette in an open paper sleeveNoThe food can be taken out without opening anything.
A slice of cake boxed when the customer asks for itNoPacked at the customer's request.
A slice of cake in a closed box on the counter, packed before it was chosenYes, in our readingNot named in the guidance. It passes all three FSA questions, like the FSA's small cake sold under its dome.
Cheese or cooked meat weighed and wrapped before the customer choosesYesNamed by the FSA and by Food Standards Scotland. Cut and wrapped while the customer waits, it is not PPDS.
Burgers and sausages a butcher makes and packs in the shopYesPacked and sold by the same business on the same premises.
Drinks poured and lidded before an expected rushYesNamed in the FSA's guide for mobile sellers. A hot drink made to order is not PPDS.
Free samples packed on siteYesThe FSA says the rules apply whether the food is paid for or free.
Fruit pots or breakfast pots packed in a school or nursery kitchenYesNamed in the FSA's guide for schools, colleges and nurseries.
Food you make and pack at home, then sell on your own market stallYesThe FSA counts your own stall or van as the same place.
Cakes you bake at home and sell to a cafe that sells them onNo: prepackedPacked by one business and sold by another, so the full label is needed.
Sandwiches from your own central kitchen sent to your other branchesNo: prepackedThe FSA's takeaway guide says food packed at a different site is prepacked, so it needs the full label. Branches in the same building complex are the exception.
A buffetUsually notNot named in the guidance. Open dishes are loose food. Items you wrap one by one before service, where you serve them, would be PPDS.

Not sure about one of yours? Ask the trading standards or environmental health team at your council before you sell it.

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What is not PPDS

Food made to order

A sandwich made while the customer waits, a burger wrapped after the order, a slice of cake boxed on request: none of these is PPDS, even if it goes into a box or a bag. It is loose food. Law in all four nations You must still be able to tell the customer which of the 14 allergens it contains. Our allergen matrix guide covers how kitchens keep that information.

Food that arrives already packed

A sealed sandwich, a bottled drink or a wrapped biscuit from a supplier is prepacked food, and its label is the packer's job. Sell it in its packaging, as it came. If you open it, split a multipack or repack it, the labelling becomes your job. Guidance in England, Wales and Northern Ireland The FSA says not to sell single items from a split multipack unless each one is labelled. At the door, check the labels match what you ordered: our food delivery checks guide covers substitutions.

Loose food

Food on an open tray, behind glass or in a hot cupboard, served on a plate or on an open cardboard tray, or picked from a counter into a bag after the customer chooses it, is loose food. The allergen rules for loose food apply, not the PPDS label.

Food packed somewhere else

Food your business packs in one place and sells from another fixed shop is prepacked food, not PPDS. It needs the full label for prepacked food, which asks for more than a PPDS label, such as a date mark and the name and address of the business. The exceptions are your own market stall, van or marquee, and units in the same building complex.

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What the label must show

Law in all four nations Every PPDS item needs, on the pack itself or on a label stuck to it:

  1. The name of the food. Its legal name if it has one, otherwise the name people know it by, otherwise a name that describes it, such as "Chicken, mayonnaise and lettuce sandwich".
  2. An ingredients list, under a heading that includes the word "ingredients", in order of weight, heaviest first, as they went into the food.
  3. The 14 allergens emphasised in that list, so they stand out from the other ingredients.

Law in all four nations The ingredients list must be easy to read: the lower-case letters at least 1.2 millimetres high, or at least 0.9 millimetres where the biggest surface of the pack is smaller than 80 square centimetres. Our advice Use the same size for the name, so the whole label reads well.

Law in all four nations Where it applies, a meat product also needs its meat content as a percentage. This does not apply to sandwiches, filled rolls, pizzas, soups or ready-to-eat food sold by a caterer such as a cafe, restaurant, takeaway, canteen or food van. It does apply, for example, to a butcher's own sausages.

Guidance in England, Wales and Northern Ireland The FSA says:

  • a label written by hand is fine if the writing meets the minimum size;
  • the customer should not have to open the pack to read the label, and it must not be hidden under a fold or a flap;
  • an allergen sheet on display does not replace the label.

Our advice A QR code can sit beside the label, but never instead of it: the law asks for the ingredients list on the pack.

What the PPDS rules do not ask for

The PPDS rules do not ask for a use-by date, storage instructions, a weight or your business name and address. Our advice Add a use-by date and "Keep refrigerated" to chilled food anyway: your own shelf-life control depends on it. Our food shelf life guide covers how long kitchen food keeps.

"May contain" is not required either. Guidance in England, Wales and Northern Ireland The FSA says to use it only when a real risk of cross-contact has been found and cannot be removed, and that using it without one could be misleading.

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Writing the ingredients list

  • Ingredients inside ingredients. Law in all four nations When an ingredient is itself made of several ingredients, such as bread, mayonnaise, pesto or a stock, name it and then list its own ingredients in brackets. Take them from the supplier's label or specification sheet, or from your own recipe if you make it. This is where hidden allergens sit: egg and often mustard in mayonnaise, wheat and sometimes soya or sesame in bread, cheese and sometimes cashews in pesto (pine nuts are not one of the 14).
  • Every time. Guidance in England, Wales and Northern Ireland Emphasise the allergen every time it appears in the list, not just the first time. Bold, capitals, a contrasting colour or underlining all work.
  • Name the cereal and the nut. Law in all four nations Emphasise "wheat", "barley", "rye" or "oats", not the word "gluten". Name the nut, such as almond or hazelnut, not just "nuts". Peanuts are a separate allergen. Guidance in England, Wales and Northern Ireland Coconut is not one of the 14, so do not emphasise it.
  • Names that already say it. Guidance in England, Wales and Northern Ireland Cheese, butter, cream and yoghurt are taken to mean milk, so you do not need to add "milk" after them. Emphasise the word itself.
  • Additives. Law in all four nations Give the job the additive does, then its name or E number, for example "preservative: potassium sorbate".
  • Single foods. Law in all four nations Whole fresh fruit and vegetables, plain cheese, butter, cream, and foods with one ingredient named in the food's name need no ingredients list. If the name already makes the allergen clear, as with cheese, butter, cream or a bag of almonds, nothing more is needed. If it does not, add "Contains" and the allergen, for example "Quark. Contains: milk".
  • Tiny packs. Law in all four nations On a pack whose biggest surface is smaller than 10 square centimetres, such as a small sauce pot, the ingredients list can be given another way or on request, but the name and the allergens, after the word "Contains", must still be on the pack.
  • Sulphites. Law in all four nations Declare sulphur dioxide and sulphites above 10 milligrams per kilogram or per litre. Your supplier's label tells you when they are there, often in dried fruit, wine and some sausages.

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An example label

This is an example of the kind of label the guidance describes, for a sandwich made in the morning and put in the chiller. The recipe is made up. Yours will have different ingredients, and your suppliers' labels decide what goes in each bracket.

Example only

Chicken, mayonnaise and lettuce sandwich

Ingredients: malted bread (wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin, folic acid), water, malted barley flakes, wheat protein, yeast, salt, rapeseed oil, soya flour), cooked chicken (chicken breast, salt), mayonnaise (rapeseed oil, water, pasteurised free-range egg yolk, spirit vinegar, sugar, salt, mustard flour, lemon juice concentrate), lettuce.

Use by: 5 November. Keep refrigerated. (Not required by the PPDS rules: our advice for chilled food.)

Drawn by ChefsRecords as an illustration, not a template to copy. Allergens are in bold every time they appear, the cereals are named, and the bread and mayonnaise show their own ingredients. Your own recipe and your suppliers' labels decide what goes on your label.

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Selling online, by phone or for delivery

Law in all four nations The PPDS label rules do not cover food sold online, by phone or by mail order. The allergen rules still do: the customer must be able to get allergen information before they buy, and again when the food arrives.

Guidance in England, Wales and Northern Ireland The FSA says the information must be available free of charge before the customer buys, and at the moment of delivery. For delivery it suggests stickers on containers, a menu sent with the order, or telling the customer when they order by phone.

A pizza boxed after a phone order is not PPDS: it was packed after the order. A pizza boxed in the morning and sold over the counter is.

Our advice If the pack already carries a full PPDS label, the allergen information travels with the food. Make sure your website or delivery app listing matches the label.

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Who checks, and what happens if a label is wrong

Guidance in England and Wales Your council enforces the PPDS rules, usually through its trading standards team, sometimes through environmental health. Guidance in Northern Ireland In Northern Ireland it is the district council's environmental health team. Guidance in Scotland Food Standards Scotland says councils enforce the rules there. Trading standards' own business guide says food labelling in Scotland is usually enforced by environmental health.

Law in all four nations Missing or wrong allergen information on a PPDS label is a criminal offence. Other faults, such as a missing ingredients list, can lead to an improvement notice, or to prosecution and a fine. Ignoring an improvement notice is an offence.

An officer at a food hygiene inspection may also ask how you manage allergens. Our EHO inspection guide covers what officers look at.

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Keeping labels right every day

Guidance in England, Wales and Northern Ireland The FSA says the business that packs the food is responsible for its labels. It asks you to build labels from your suppliers' information, and to have a way to update them when a supplier or a recipe changes. It also suggests keeping spare printed labels for when the printer fails. Guidance in England and Wales The allergen page of the FSA's Safer Food, Better Business pack asks when you update your labels, and says to check the allergen information whenever you substitute an ingredient.

Our advice A routine that keeps labels true:

  • one recipe sheet for each PPDS item, and the label made only from that sheet;
  • suppliers' labels or specification sheets kept for every ingredient on it;
  • each label template dated, and the old one thrown away when a new one starts;
  • a substitution rule: if a delivery brings a different product, stop, check its label and change your label before you sell;
  • a check at packing time that the label on the pack is the label for that recipe;
  • the people who pack and label trained in it, and a note of who was trained and when.

This is a list to copy into your own routine. No law asks for a written label-check log, but a dated note of checks and changes shows an officer the system works. Training notes fit with your other training records: see our food hygiene certificate guide.

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Common mistakes

Each of these goes against a point in the FSA's guidance:

  • an allergen sign or matrix used instead of a label;
  • an allergen emphasised the first time and not after;
  • "gluten" instead of the cereal, or "nuts" instead of the nut;
  • the bread, mayonnaise or sauce listed as one word, with its own ingredients missing;
  • labels not changed after a new supplier, a new recipe or a substitute delivery;
  • "may contain" printed on everything, without a real risk behind it;
  • a label under a fold, inside the pack, or too small to read;
  • free samples, and single items from a split multipack, sold without labels;
  • food packed early "for the rush" treated as made to order;
  • food from your own kitchen in another town treated as PPDS, when it needs the full prepacked label.

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Why it is called Natasha's Law

In July 2016, Natasha Ednan-Laperouse, a teenager, died after an allergic reaction to sesame in a baguette bought at an airport. The sesame was in the bread. At that time, food made and packed where it was sold did not need a written ingredients list. After her inquest, the coroner issued a report to prevent future deaths in October 2018.

The rules for England were made in 2019. Wales and Northern Ireland followed in 2020 and Scotland in 2021, and all four started on 1 October 2021. Natasha's parents, Nadim and Tanya Ednan-Laperouse, campaigned for the change, and the rules are widely known by her name. The charity they founded is Natasha's Foundation.

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Paper or ChefsRecords App?

ChefsRecords does not make, print or check labels, and it has no PPDS feature. Your labels come from your own printer, stickers or a pen, built from your recipe sheets. Where the app helps is around the labels:

  • When a label is missing or wrong, or an allergen mistake is caught, log it as a "Label Missing or Wrong" or "Allergen Risk" food incident, with a photo and what was done about it. Food safety incidents go into the Inspection Pack.
  • The starter checklists include "Allergen info correct for everything on sale, including specials" at opening, and "Allergen info updated for any menu or ingredient change" in the Monthly Review. You can add your own line, such as a label check at packing time.
  • On Pro, each person's training record can hold an "Allergen Awareness" certificate with its expiry date.
ChefsRecords Log Incident, Food category, Type - up to 3: Label Missing or Wrong; Past Use-By; Allergen Risk; Contamination; Stored Unsafely; Wrong Temperature; Spoiled; Pest Sign. A Done button.

"Label Missing or Wrong" and "Allergen Risk" are two of the food incident types.

A real screen from the ChefsRecords app on an iPhone-sized screen, in a test kitchen set up for these screenshots.

Which plan. Incidents are on every plan. Checklists and the Inspection Pack come with Standard and Pro and are open in the 14-day trial. Training records are part of Pro and are not in the trial.

Get ChefsRecords on the App Store (iPhone) ›
14 days free. No card required.

This page explains the law and the guidance in plain words, from the public sources below as published on 4 November 2026. It is general information, not legal advice, and it cannot cover every food or every kitchen. Your own recipe and your suppliers' labels decide what goes on your label. For a question about your own food, ask the trading standards or environmental health team at your council. If your business has a Primary Authority partnership, ask your primary authority. ChefsRecords is not part of, or endorsed by, the Food Standards Agency, Food Standards Scotland, your council or Natasha's Foundation.

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Questions people ask

What does PPDS mean?

Prepacked for direct sale: food a business packs before the customer chooses or orders it, and sells from the same place. Since 1 October 2021 it needs a label with the name of the food and a full ingredients list, with the 14 allergens emphasised.

Which of these is PPDS food?

A sandwich packed this morning and put in your chiller is PPDS. A sandwich made while the customer waits is not, and nor is a sandwich bought in from a supplier with its own label. A cake wrapped in film on the counter is PPDS. A slice cut and boxed when the customer asks is not.

Does food made to order need a PPDS label?

No. Food packed after the customer orders is loose food. You must still be able to tell the customer which of the 14 allergens it contains.

Is an allergen matrix or sign enough for PPDS food?

No. The FSA says an allergen sheet on display does not replace the label. A matrix helps with loose food: see our allergen matrix guide.

Does a PPDS label need a use-by date?

Not under the PPDS rules, which ask for the name and the ingredients list with allergens emphasised. We advise adding a use-by date and "Keep refrigerated" to chilled food anyway, because your own shelf-life control depends on it.

Can PPDS labels be handwritten?

Yes. The FSA says handwritten labels are fine as long as the writing meets the minimum size: lower-case letters at least 1.2 millimetres high, or 0.9 millimetres where the biggest surface of the pack is smaller than 80 square centimetres.

Do free samples need a label?

Yes, if you pack them before they are handed out. The FSA says the rules apply whether food is paid for or free.

I bake at home and sell cakes to a cafe. Is that PPDS?

No. Packed by you and sold by the cafe is prepacked food, which needs the full label, including a date mark and your name and address. Cakes you pack and sell yourself, at your own stall, are PPDS. Your home kitchen also has to be registered with the council: see our guide to registering a food business.

Does Natasha's Law apply in Scotland?

Yes. Scotland has its own regulations, from 2021, with the same label content and the same start date of 1 October 2021. The guidance comes from Food Standards Scotland.

Do I have to emphasise "gluten"?

No. Emphasise the cereal, such as wheat, barley, rye or oats. Adding "gluten" in brackets is optional.

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Sources